Tuesday, August 8, 2006

HOP character designs


So I was asked to re-design some existing characters for "Hooked on Phonics."
The art direction method that the client employed was basically the "I'll know it when I see it"
approach. After two rounds, they decided that they didn't "see it" and now I'm off the job.

Oh well. It's good to be humbled every so often. It makes one realize one's mortality and that one
should have probably listened to one's father when he said "go into engineering".