This was a joint project between my buddy Marcella Lau and myself for TDS Holiday program this past Christmas. More art than this was developed of course, but all of the product and in store signage, packaging and collateral was based on this little guide. I did the character art and critters and Marce did the icons and pulled it all together from a color standpoint.
Ultimately, we were told to go away from the off white because of concern that it would look "dirty" on shelf....sigh. It's those little compromises that kill me just a wee bit every time.